Your stories
Every great story has a core idea that holds it together. For this year’s conference, we asked you to reflect on the shared values and common ground that unite us across the service – starting with this question:
Why do you do what you do at Citizens Advice?
To empower others
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Callum Dixon
“I wanted to use my education to support others, helping them overcome barriers and find a path forward”
I first joined my local Citizens Advice as a volunteer when I was 18. At the time, I was a law student navigating the world of legal networking events, where I quickly realised that the corporate law firm culture wasn't for me. I didn't really "belong". It was at one of these events that a senior solicitor pulled me aside and, quite bluntly, said I wasn't made for the world of corporate law (like I hadn't already realised!) and quite patronisingly suggested I volunteer for Citizens Advice. Taking that advice was the turning point in my career.
From the moment I gave my very first piece of advice to a client, I knew I had found where I was meant to be. The feeling was profound—I was using the privilege of my education to directly support others, helping them overcome barriers and find a path forward. That initial spark has fueled every role I’ve held since, from volunteer advisor to trainer, and eventually, to deputy CEO, and now my current role with the national organisation.
It has been a journey of nearly five years since I joined the national team, and I have never looked back. The core belief that first drew me to Citizens Advice—that everyone deserves support and a voice—has remained the guiding principle of my professional life. -
Caroline Buxton
“I wanted to help others, learn about how systems work (or don't) and be part of a team trying to make a difference”
I trained as volunteer adviser in 1990, when I had a toddler and another baby on the way. I didn't know much about 'Citizens Advice Bureau' as it was then but I had heard good things about the training, and the service seemed to tick various boxes: helping others, learning about how systems work (or don't), being part of a team, trying to make a difference - all of which has continued over the past 35 years. I might originally have seen the training as a route to other career opportunities - but I very quickly got hooked, and even though I 'retired' in March this year, I am continuing as a volunteer adviser, back to the frontline!
I've been lucky enough to do a range of paid roles, 'bureau manager' at a small rural office, funding officer for a city office, manging a consortium of local offices, and most recently business and partnership manager at Citizens Advice Central Dorset. I've always enjoyed ensuring that the service was a key player in the local community, ready to step up when needed, or to work with other agencies. I also used to be a freelance tutor, delivering in person training for new advisers, which was always fun if at times challenging.
I still find it rewarding, I like the challenge and variety of advice work, and being in a team who are very mutually supportive, always ready to share expertise, commiserate on a difficult case, or celebrate a success. And as for that gut feeling I get when faced with unfairness, sheer incompetence, mistreatment - research and campaigns is a very effective way to deal with this! -

Marcella Booth
“I was keen to progress in the charity sector and loved being able to support people through difficult times”
I was already working for Victim Support as a Deputy Co-ordinator in Nottinghamshire Victim Support in 2000, when the job role was advertised to set up the Witness Service in Magistrates court in Chesterfield, Derbyshire. I was really keen to progress in the charity sector and loved being able to support people through difficult times. I applied and was successful. This was new for the magistrates court and it involved setting up and managing the new service, which came with it's own challenges! I was in post from December 2001 and the service had to be up and running from April 2002.
On my first day they gave me a desk in the reception, if I wanted to use the phone I had to use it then lock it away in a drawer, I asked where can I put my computer when it arrives! I soon made friends with the caretaker who found me a secure room to use although I had to share it with witnesses! The service was up and running by April and I had successfully recruited and trained 10 volunteers to deliver the service! Some of those original volunteers were with the service for 16 years. -

Ian White
“I wanted to help people in our community with advice to help resolve their issues”
I started as a volunteer in Christchurch, Dorset, in 2016 and saw an advert in a local magazine. It interested me, as it made me think: could I help people in our community with advice to help resolve their issues? At the time, I wasn’t really sure what those were and how I could help improve things for people locally.
So, I signed up, did the training, which there was a lot of across many subjects, such as debt, housing and benefits. I tried phone calls, online methods of talking to people and found that talking to people face to face was the best format for clients, as this allows a rapport to build up, and I got a better understanding of the client’s background, issue, and which options could be suggested as ways forward for the client’s background.
Now, I feel that I can effectively deal with clients and their issues. It always gives me satisfaction when I hear that a client’s issue has been successfully resolved. The best words I hear are ‘thank you’.
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Biddy Mayo
“I wanted to help the man on the street”
I began as a volunteer with Portsmouth Citizens Advice in 1999. They were a pioneering bureau back then and offered to pay my childcare fees so I could volunteer as a new mum, desperate to talk to adults again! After graduating in law as a mature student, I was put off with the normal solicitor/barrister routes and wanted to help the man on the street. I reflected on conversations I had had with my grandmother growing up, she had volunteered with Citizens Advice in Exmouth. I was always interested to learn of the help she had been able to give people and how that improved their lives, so I approached my local Citizens Advice - Portsmouth.
I enjoyed my time as a volunteer and looking back - it was the best job! I inevitably moved into paid work - first debtline then welfare benefits but also became a Trustee and then Chair of Fareham Citizens Advice. I eventually moved to Fareham Citizens Advice in 2006, having given up my Chair role a few years before, where I became a Friday supervisor, then Advice Services Manager and now Chief Officer! I am proud of my journey and continue to be proud of the team I now lead. Although I really miss helping clients, the reason I started this journey of course, I have some comfort in the fact that everything I do as a Chief Officer is for the better outcome for our clients and with the knowledge and experience I have gained in working with clients along my journey. I think my late Grandmother would be really proud too!
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Wendy Glear
“I believe advice can empower others to help them see a way”
Working at Citizens Advice for 24 years, navigating life’s maze in 2001, following a family bereavement, I answered a job advert in the local press. An old-fashioned way to apply for a role, now I guess. I must admit I didn’t know much about Citizens Advice at first, only that it gave advice. When I secured the job and started the work, it made me think twice! The job was in debt administration. The debt team quickly gained my admiration. Compassion was their compass to help clients through the maze of debt and see the light. To me, it was a very humbling sight. On my journey, I’ve carried out different roles over the years: Projects, Macmillan, LTHC, Housing, to name a few. There has always been lots to do. All done with the same passion each and every day. I believe advice can empower others to help them see a way.l My journey hasn’t always been flawless, and some clients have weighed heavily on my mind. Our management team put staff wellbeing high on the agenda, which has helped me to keep my feelings in focus; they’ve always been very kind. So, I’ll continue onward on life’s path, and am happy to work for a service where hope is real and people can believe.
To make a difference
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Holly Law
“I wanted to combine the theory I was learning with real life”
I started my journey at Citizens Advice North Somerset volunteering on the reception, back in the days when we ran a drop-in service as our primary channel. How times change! This was back in 2013 when I was studying Social Policy as a mature student at my local university. I wanted to combine the theory I was learning with real life.
I then went on to do my gateway assessor training and volunteered in this role (only possible because the training officer believed in me, and allowed me to do the training at home with her support, as I couldn't attend the training sessions in person alongside uni and at that time being a single parent). It didn't take long to realise my passion was research and campaigns, so I moved into this role, which was instrumental to my dissertation that involved Citizens Advice, local jobcentres and the foodbank.
I took a break from Citizens Advice to do other things, and returned as a paid staff member across five offices in Somerset in a data and evaluation role, the first person employed to work across the five offices in Somerset as they prepared to merge. I then moved back to North Somerset to my current role as Insights & Impact Manager, now part of the SLT here.
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Trish Mitchell
“I’ve made a difference to people’s lives, and it’s also made me appreciate what I have in my life”
I started working for Citizens Advice Bureau in 2007, then I had a break in 2013 and came back in 2015 until now. I wanted to be part of Citizens Advice Bureau because I felt I made a difference to people’s lives. It also made me appreciate what I had in my life. I worked at Bournemouth Courts as well, dealing with divorce and family matters. I actually love the work I do, and when I help someone in need, I get great pleasure out of seeing the client happier.
I helped a client who was homeless and had been on the street for a couple of years. He had unfortunately no connection to the local authority in Bournemouth, but after investigation, it was found that the client was fleeing violence from another part of the country. This was an exemption to the local connection. From there, the client was temporarily housed and then permanently housed, and the client then found work and was back on his feet.
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Service Transition Lead
“I wanted to make a difference in the work that I did”
As we entered 2020 and COVID came along, I found myself opting for voluntary redundancy from the charity for whom I'd volunteered and worked for the previous 13 years, taking an unusually bold step and looking forwards to see what other job opportunities were available to me. Thankfully for me, this decision led me to the Charity Job website, and my first role at national Citizens Advice.
As I reflected on what I was looking for from my new role, I knew I wanted to continue working in the charity sector and in a hybrid or home-based role (as I'd done for the 13 years before). I knew that I wanted to make a difference in the work that I did, either directly or indirectly, to feel that the work I was doing contributed to something meaningful and purposeful.
Since joining national Citizens Advice in November 2020, I've enjoyed the opportunities to learn new things, to develop new skills, to remind myself that I am still growing as a leader, manager and colleague, and to work in different roles in different teams.
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Renuka Sually
“I wanted to make a difference to people in my community and to meet some exceptional people”
My working life with Witness Service (WS) started in 1997 under the management of Victim Support. My children were all at school, and I wanted to do something for myself, but it had to be meaningful and purposeful. This role and its job description felt to me exactly what I was looking for. To lead a group of volunteers who wanted, in turn, to do something meaningful and purposeful for others who needed a little helping hand. In 2014, the WS moved its management under Citizens Advice, and again the service continued to reach its aims, objectives and goals. Although some of the structures of how the service was to be managed differed, the role of the Team Leader at court was consistent and provided the volunteers with a greater level of assurance and stability.
Whilst raising my sons, I had been involved in volunteer work, which allowed me an insight into working with others and the larger community. Having been at home for 10 years raising the boys, I approached this job with some trepidation, even though I hold 3 university degrees. It's amazing what joys, elations, fears and demands one can have being a stay-at-home mum for a long period of time and then walking into a full-time role within the criminal justice system. The role has provided as many challenges as it has given me many opportunities to be a better person in both my personal and professional life. I knew being a part of this new service for victims and witnesses within the CJS was an opportunity that felt right for me in 1997.
I have had the good fortune to serve under the leadership of 5 Resident Judges in Ipswich and am pleased to say now under the 6th Resident Judge in Nov 2025. The irony is, except for the first Resident Judge, I have worked with all the other Judges when they were plying their trade as barristers, both for the Crown and Defence, at Ipswich Crown Court before becoming called to the Bench to serve as Judges and then as Resident Judges. Working with the Crown Prosecution Service and the different Constabularies in the East of England has been rewarding and testing in equal measures. I have had the pleasure of working with dedicated people who also wanted to give their best to the victims and witnesses, a common goal to achieve. The Defence community have been more elusive, but they are very aware of the presence of the WS at court. As and when they needed us, we were only a call away from offering support and help as needed. 28 years on, I am still here enjoying my role and everything that comes with it. I knew this job would give me the chances I wanted to make a difference to people in my community and to meet some exceptional people...my volunteers... on the way in helping me achieve that difference. -

Income & Communications Officer
“I wanted to do something that made a positive impact”
Citizens Advice Leicestershire was my first job after graduating from university. I have a background in journalism (at university and with voluntary editing and writing positions) and was drawn to writing about discrimination, inequality and marginalised communities in both my journalism and my academic essays. I wanted to do something that made a positive impact, rather than going into marketing for a big company or writing for a news outlet that uses outrage to sell stories.
I recognised Citizens Advice from seeing posts on Instagram for students having trouble with their housing situations, and knew I wanted to work for an organisation that advocated for everyday people and whose mission was to make information accessible. My instincts were confirmed at the interview stage; I emphasised the importance of inclusion and diversity, which was received very positively, after a presentation I did on the "Assume that I can" campaign for World Down Syndrome Day.
Since I joined the organisation over a year ago, I felt immediately accepted and included - particularly by my manager - despite being neurodivergent, which was not always met with open arms at previous jobs. -
Katherine Cronnelly
"I get to see the impact of my work"
I started volunteering for Citizens Advice Cornwall in 2012 as a Gateway Assessor back in 2012 whilst studying Law to enhance my CV to become a lawyer once I graduated. However, when I graduated, I couldn't afford further studying, and I didn't want to get into debt, so I moved back home to Plymouth and got a job as a benefits and debt caseworker for Plymouth Citizens Advice. I ended up staying there for 2 years as I realised that this was where I wanted to be, as I was having a far greater impact on the people I wanted to help, and I loved the variety of enquiry areas I got to research. I also met my future husband there, which was a bonus!
I then moved to Bristol, carrying on doing benefits casework but not for a Local Citizens Advice. After a year away, I missed being part of a Citizens Advice. I then became a supervisor for North Somerset Citizens Advice. It instantly felt like being part of one big family, and I got the chance to help clients differently, through supporting and coaching volunteers and managing advice sessions, which I loved. CANS also gave me a chance to develop my managerial skills as I became more interested in service development. As much as I enjoyed the advice side, I could start to see how I wanted to shape and improve services so that we can reach as many clients as possible with constraints of funding and resources. For the next five years at CANS, I was able to develop my skills to become an Advice Service Manager in the generalist service.
For the last three years, I have been at Wiltshire Citizens Advice as their Head of Advice Services. I have been working with a CEO who has given me more development opportunities in learning about how to run a charity. I still also get to look at how to bring in new services to help the residents of Wiltshire, as well as ways to help maintain quality and improvements to service delivery. Citizens Advice has been an unintentional career for me, but one that I have enjoyed as I get to see the impact of my work in a way that if I had followed my original route out of uni, I wouldn't have seen. I also truly appreciate every office that I have worked for, giving me opportunities to show my skills in a way that I don't think I would have had in any other sector.
To give back
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Matthew Henderson
“I wanted to be a part of the Witness Service because it is quite beautiful - giving your time and energy simply to support, accompany, comfort and care for another”
In the second half and end of 2024, I was looking around for a cause or programme to get involved in / volunteer with as a way to give back and use the skills I had come to learn and hone as a result of my uniquely unpleasant circumstances. After months of searching around, looking for something that could allow me to give back, or karmically 'pay forward' the specific skill sets I have now developed, I stumbled across the Witness Service late one night over the Christmas break and applied.
I wanted to be a part of the witness service because it is quite beautiful - giving your time and energy simply to support, accompany, comfort and care for another in a time of potential distress is perhaps one of the most human exchanges. It enables someone such as myself to be able to transmute the unpleasantness that I have been through and alchemise it into the benefit of another person. To name empathy as one example, forged in the fires of dark times and yet there’s a power in repurposing that to selflessly give it away, and seeing the difference it can make is its own universal reward, or favour.
It is also an incredibly humbling and grounding service. To turn up each week and be able to focus solely on the person in front of me and give them the entirety of my care and attention is uplifting in a way, and while we often deal with heavy topics, I always come away feeling lighter and satisfied.
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Gillian Pawson
“I have found that not only am I able to give back to the community, but I have also found it an excellent way to get to know the town that I am now living in”
I started doing advice work in Altrincham in 1986, when my 2 children were at school. At this time, I had a part-time professional job, so I had time to devote to doing something useful for the local community. When we moved away in 1992, I was working full-time, so I had no opportunity to undertake voluntary work.
In 2018, we moved to Evesham. I had retired and had found myself living only a 5-minute walk away from the office. By this time, the age limit for volunteers of 70 had been removed, so I signed up. I have found that not only am I able to give back to the community, but I have also found it an excellent way to get to know the town that I am now living in.
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Nikki Hall
“When I retired, I still wanted to help and Citizens Advice seemed a perfect match”
I qualified as a doctor in 1976 and worked as an anaesthetist until I retired in 2018
So all my life I have talked to people, found out about their problems and fears and given them information which hopefully helped them
When I retired, I still wanted to help and Citizens Advice seemed a perfect match
Finding out information / helping a client in a dispute with DWP can be just as life-saving as giving an anaesthetic for an emergency.
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Karen Woodall
“I was particularly keen to help the local community and gain a better understanding of the local support”
My Citizens Advice journey began in the year 2000. As a mother raising four children, the youngest being just one year old, I was keen to relieve isolation from the working world and get back on the career path. Unfortunately, back then, with outdated skills, there was little interest in taking me on. I was offered a cleaning job. I took it. I was struggling financially, but felt frustrated that I had little opportunity to show the world what I was made of! Two weeks into the job, I was looking at the local courses on offer in our community and stumbled across an advert for volunteers for Citizens Advice. The words empathy, listening, communicating, advising, and researching jumped out! I thought, This is me, I can do all this. I felt like I had found my way. Only downsize, no money! How would I cope? Thankfully, at that time, the local Citizens Advice had secured funding for childcare, so my expenses there were covered to enable me to become a volunteer Generalist Adviser four days per week. I loved it!
One year on, I was offered a paid post as a Homelessness Caseworker for my local office at that time in Medway. I later moved into supervisor roles and Management roles within the London areas for teams of paid staff and volunteers. I eventually moved back to my local office, where it all began, to embark on a Service Manager role there. I was particularly keen to help the local community and gain a better understanding of the local support.
I then had a break from Citizens Advice, not through choice; there were no opportunities, so I worked for another Charity, Shelter and continued with my housing specialism for a few years. The job ended due to funding cuts, and I then moved into Local Authority housing for several years. Throughout, I missed Citizens Advice; however, I was still able to use my skills and knowledge within these roles. At this point, my children all became adults! I moved to Faversham and decided to look for local work. By some amazing stroke of luck, a job offer for Client Service Supervisor was advertised for Swale, Citizens Advice. Whilst I had been away from the Citizens Advice service for several years, I was fortunate to be offered the role with some fast-track training. Surprisingly, I still held a huge amount of knowledge and understanding, and it was like I had come home. I went through all the training modules again and qualified! Two years on, and I continue to reap the rewards of Citizens Advice. Whilst it began 25 years ago, the world has evolved, but help is still needed, and I remain loyal and committed to helping people, more than ever, as we go through the Cost of Living Crisis.
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Annie Robson
“Remembering how welcome I felt as a client and how impactful the advice I was given had been, I thought I'd give it a shot”
I had worked in the Public Sector for 15 years in an advice and information role with the Connexions service (working with 16-18 year olds who are NEET - Not in Education, Employment or Training) when I found myself pregnant and at risk of redundancy. I felt vulnerable and unsure what the future may hold, and a friend of mine suggested I go to my local Citizens Advice Office to talk things through with them. I did and received some really helpful practical advice about being made redundant whilst pregnant, which helped me to negotiate a much more favourable redundancy package than was originally offered. This allowed me to take a year away from work and spend precious time with my toddler and new baby without feeling pressured to return to work for financial reasons. I was also advised that I could claim contribution-based JSA once I was ready to seek work again, which I did. This meant I had to engage with my local Jobcentre, where I saw a job advertised for an Advice Session Supervisor at my local Citizens Advice.
Remembering how welcome I felt as a client and how impactful the advice I was given had been, I thought I'd give it a shot - nothing to lose. I was invited for an interview, my first one in 16 years. I'd just spent the last 12 months immersed in my children, and the world of work felt a bit alien to me. I was delighted to be offered the position and started working for the organisation in March 2017. The role of a supervisor is varied, challenging and often pressured, but I loved it. The volunteers were so inspiring and welcomed me with open arms, though many of them knew a great deal more than I did about the issues affecting our clients. I learnt on the job with great support from management, and in 2018, a new CEO came into post. She made her intentions clear to the Board from the outset that she was here for a maximum of 5 years to lead up to her retirement and that she wanted to make a real difference in that time to the staff team and working practices of our organisation following a service review earlier that year.
As COVID hit, it provided me with an opportunity to step up and take on some more management tasks that I thrived on. I knew by then that I loved the organisation and I was hungry to learn more about the strategic side of things. An internal opportunity arose to apply for a CEO designate training programme that would require the successful applicant to spend 1 day a week for 12 months with the current CEO, learning about the role and taking on a project that showed the Board someone who was ambitious, passionate about the service and able to take that step up to strategic thinking. I was successful in getting this post and loved the opportunities that it brought me. The CEO of the time had an unwavering belief in my ability to make the transition to Senior Management - something that I had never experienced before in any previous employment. After 12 months, I was guaranteed an interview for the position of CEO when it became available, and I worked incredibly hard to prepare myself for what seemed like a giant leap. But I made it - with the support from my colleagues and all of the volunteers, as I was confident enough to go for it and I was offered the position of CEO in Sept 2022. Whilst it has been a massive learning curve, and tough to juggle the demands of the role with 2 young children, I love it, and feel incredibly honoured to have been given this opportunity. The belief shown in me by the Chair and the outgoing CEO is something that I will never forget, and I try to ensure that this attitude towards workforce development is something that we continue to foster and develop across the whole of our service.
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Margaret Clubb
“I’m still interested in people and how their lives pan out and am anxious to assist in any way I can”
I began volunteering at Citizens Advice Colchester in 1972, my interest triggered by an advert in my church magazine asking if anyone had time to help the community. The ladies who interviewed me were probably about 60; I was 33, with four young children, and I remember thinking they seemed a bit ‘suspicious’ of me. But I loved it from the start and still do today.
Over the last five decades, I’ve volunteered at Citizens Advice at least one day each week – occasionally being paid to stand in for the manager and deputy manager. Not long after I started, I began going out and giving talks about Citizen Advice’s work: at small organisations, big organisations, rotary clubs, retirement clubs and many others. I kept this up for nearly 50 years, which hopefully helped spread the good news that we are alive and still going strong! In the early 90s, I also became a Guidance Tutor, training new volunteers. I loved putting enthusiasm and knowledge into their minds.
I knew from the start that the work of Citizens Advice often made a huge difference to people’s lives. Some of the problems I’ve dealt with have been extremely sad and difficult, and I’ve always been very proud of the service we offer. We’ve often been made aware that a client’s life has been changed by them contacting us. Many clients come into our office to express their grateful thanks. It’s a very warm feeling to know that something you’ve been part of as an adviser has resulted in a good outcome.
Over the years I’ve been at Citizens Advice Colchester, the work has changed considerably. When I started, there was no paid staff – everyone was a volunteer. My manager was the town’s borough librarian and my work was done in our local library. Today, we employ some paid staff and take more calls than ever before. Our information system has always been second to none, but technology has been going in fast-forward! And the subjects we deal with today are very different to when I first started. The world is changing and it is good to see that Citizens Advice has kept abreast of this.
In 1999 I was privileged to receive from HRH Princess Anne the first ever ‘Lifetime Achiever’ award. I was invited to be given the award on stage, followed by a private meeting with HRH and two other finalists. I was so proud to have this time with Princess Anne. My husband was with me for this day and he too was very proud, mostly of this wonderful organisation that started in the war years and has continued, and kept up with all things modern and of today. The following year, I was awarded an MBE by her Majesty Queen Elizabeth II in the millennium honours list. What an exciting day, never to be forgotten! Certainly another very proud day.
Throughout all this, I’ve always stressed that I could never have done this on my own. I’ve enjoyed supportive team work from the whole of my local Citizens Advice, and was very proud of the publicity these occasions generated for this wonderful organisation.
My journey at Citizens Advice has been exciting, sometimes sad and always rewarding. I’m still interested in people and how their lives pan out and am anxious to assist in any way I can, whatever people’s circumstances, nationality or lifestyle they lead. When I first started, I learned the phrase ‘If a client has a matter which is of concern to them, then it will be of concern to us, and Citizens Advice will be pleased to help as much as we can.’ And I’m pleased to say that is still as true today as when I first started volunteering, 53 years ago.